On March 10th, Pictomaphone hit the Windows Marketplace as a paid app ($1.99 USD). Since the marketplace data runs a week or so behind, it wasn’t until today that I could see the results of the first 2 weeks of sales.
Total Non-Paid Downloads (free and trial) were: 5,078.
Total Paid Downloads were: 172.
That gives Pictomaphone a purchase rate of about 1 in 30. Not horrible, but I’d rather it were around 1 in 10.
The top countries that purchased the app were:
- United States – 103
- Germany- 23
- Italy – 15
- United Kingdom – 13
- Spain – 6
Guess what languages I’m going to translate it into first? If you guessed German, Italian and Spanish – then you got the hang of how I’m doing this. I’m still not sure when I will do the translations, probably after the next release. Effects before words.
I’m wondering now if more people would have purchased it for a dollar. I’m going to see if there is an uptick in sales in the 3rd week – after most users would have seen their first nag screen. I may end up lower the price with the next release, mainly because I’ve already made back what it cost me to publish the app (although I haven’t seen that money yet).
So far, I think the experiment of offering a fully-functional trial is going well. 1 in 30 isn’t bad when you consider there really isn’t an incentive to purchase – other than to be nice.